The Sony Cyber-Shot HX90V is the world's smallest camera in its class to
boast a versatile 30x optical zoom Zeiss Vario-Sonnar T* lens
(24-720mm), retractable OLED Tru-finder and GPS functionality. Despite
the HX90V’s pocket-sized dimensions, it benefits from Sony's powerful
5-axis image stabilisation system, fast BIONZ X processor, built-in
Wi-Fi/NFC and a 3.0" LCD that tilts upward for easy framing and
low-angle shots. Built-in GPS automatically tags your stills and videos
with location information to enjoy on a map using the PlayMemories Home
app. This travel-friendly compact is big on picture quality and comes
with a host of technologies and easy-to-use pro-style functions to
deliver stunning pictures and Full HD movies with ease.
30x zoom lens with ZEISS quality built in
The result of over a century and a half of ZEISS expertise in
high-precision optics is perfectly clear: this 24-720mm 1 lens renders
portrait, close-up, and landscape images in natural glory from every
perspective, with vivid sharpness and contrast intact. ZEISS T*
multi-layer anti-reflective coating effectively eliminates surface
ghosting and flare.
Exmor R CMOS sensor for extra sensitivity
The more light is allowed to strike a sensor, the more brilliant a
resulting image will look. So the Exmor R CMOS sensor with 18.2
effective megapixels employs back-illuminated design to let four times
more light in than a more conventional sensor, is twice as sensitive to
light, and even features Sony Column A/D Conversion technology to reduce
BIONZ X for more detail and less noise
To transform data from the Exmor R CMOS sensor into high-resolution
images, the BIONZ X image processor integrates detail reproduction,
diffraction-reducing and area-specific noise reduction technologies.
This combination makes it possible to reproduce realistic images of
truer colours and textures with exceptional precision in real time.
OLED Tru-Finder improves the view
The high-resolution LCD monitor on the camera back can be tilted up to
180 degrees. So when you're in front of the camera, you can easily view
the LCD monitor to check the framing before you shoot a selfie, for
example. This flexibility also lets you comfortably maintain stress-free
posture while monitoring a scene that you want to shoot at a low
180-degree tiltable LCD monitor for easy framing
The high-resolution LCD on the camera back can be tilted up to 180
degrees. So when you're in front of the camera, you can easily view the
LCD to check the framing before you shoot a selfie, for example. This
flexibility also lets you comfortably maintain stress-free posture while
monitoring a scene that you want to shoot from a low angle.
Fast Wi-Fi/NFC connection simplifies sharing
You can use built-in NFC (Near Field Communication) to make a quick
connection via Wi-Fi with Android mobile devices. Then, you can share
favourite photos and movies within moments by sending them directly from
the camera to the smartphones and tablets 2 of friends and family
members. Downloading PlayMemories Mobile onto your mobile device enables
you to control the camera remotely.
More flexible movie formats
The new XAVC S 3 format captures movies detailing extra-smooth action
and high-quality sound with great fidelity to the original sources.
Whether you’re shooting in XAVC S or high-definition AVCHD format, you
can also simultaneously record another version of the same scene in a
compressed, web-friendly MP4 format for convenient sharing.
GPS charts your course
The built-in GPS geotags photos and movies, so you can track your trip's
shooting locations precisely. Later, to relive the fun that's been
captured in the footage, use Sony PlayMemories Home software to recall
journeys, wherever on Earth you shot them on camera. With Map View mode,
the path and images of a journey appear on a trail map.
Control ring and grip take hold
For fuller-scale operability, you can assign frequently used manual
focus, step zoom, quick zoom and other functions to the control ring
around the circumference of the lens in front, then access and use those
functions instantly as needed when shooting. Moreover, the camera grip
has been ergonomically designed for optimal handling stability at all
Intelligent Active Mode keeps blur away
Have no fear of handheld movie shooting. Intelligent Active Mode,
featuring Sony's advanced frame-analysis technology and 5-axis 4 image
stabilisation, compensates for camera shake. This mode reduces the
blurriness that tends to occur in images when shooting handheld or
shooting while chasing a subject in action.
P/A/S/M modes for exposure as you like it
Put your creative intentions in motion with Programmed AE (P)/Aperture
priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. These
modes provide you with all the flexibility that you need to manually
control exposure and adjust background blur in order to capture the
image that you're looking for.
Customisable settings for personal command
Assign frequently used functions (Focus mode, White Balance, Picture
Effect, etc.) to customisable buttons and keys for easier, quicker
access to such functions while shooting. For example, you can assign 12
functions to the Function button, then press it, choose a function, and
adjust function parameters via the control ring or rear control wheel.
Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal
and accurate lens drive to make AF even faster, for capturing more
fleeting moments with ease.
Digital level gauge for even framing
The camera's digital level gauge uses easy-to-read graphics to indicate
clearly whether the camera is level and enables fine adjustment of
horizontal alignment during shooting. It's useful for avoiding the
occurrence of camera roll, to help ensure that your shots look steady
PlayMemories Camera Apps 5 add personality
Enhance your creative expression with PlayMemories Camera Apps, offering
a growing range of enjoyable applications that are easy to download. Not
only do these apps give you greater functionality - they are the
ultimate means of personalising your camera to fulfill your photographic